The Safe Side is a series of safety videos and other products, founded in 2005 by Julie Clark, founder of The Baby Einstein Company, & John Walsh, host of America's Most Wanted and co-founder of the National Center for Missing and Exploited Children. Each DVD and CD provides important safety tips.[1][2] There was also a NetSmartz DVD & CD released in 2006 along with Internet Safety, Plus badge stickers, Wristbands, gear, id kits, & event kits for schools.
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Safe Side Superchick, played by Angela Shelton, the star of the show, stars in both videos:
Released In 2005, teaches Hot Tips about stranger safety with a music video & three Safety Badges included.
Released in Fall 2006, teaches Hot Tips of the internet with two Safe Side music videos, bloopers, and a Safe Side wristband.
The Safe Side Cool Tunes, released in 2006 has ten safety songs like Safe Side Close.
Keep Close. Keep Cool. was the only safe safe book released.